Mediterranean Chic

2022

2022

AI

AI

Jacquemus

Jacquemus

We brought Jacquemus' effortless elegance to life through a campaign infused with warm hues, intimate moments, and coastal sophistication. From golden-lit balconies to tranquil marinas and raw emotion, each shot captures the brand’s signature blend of minimalism and sensuality. A visual journey that cements Jacquemus as the epitome of modern Mediterranean chic.

Can touch be digitized not to replicate reality, but to construct a new form of embodied presence?

Can touch be digitized not to replicate reality,
but to construct
a new form of embodied presence?

Research Question

Research Question

Research Question

What does it mean to exist?

Phenomenology, Object Oriented Ontology(O.O.O), Existentialism

What does immersion mean in digital spaces?

Haptic Feedback vs Haptic Communication, Interactive Media Art, Human Centered Design, Human-Computer Interaction(HCI)

What is the meaning and value of senses in
perceiving myself and the world?

Phenomenology, Tactile Modernity, Data Feminism, Cognitive Science,

What is the meaning and value of senses in perceiving myself and the world?

Phenomenology, Tactile Modernity, Data Feminism, Cognitive Science,

Are we heading toward a Crisis of Human Existence?

Or can digital spaces, through existential immersion, engage with the Angst at the heart of our being and open new pathways for understanding ourselves?

What does it mean to exist?

Phenomenology, Object Oriented Ontology(O.O.O), Existentialism

What does immersion mean in digital spaces?

Haptic Feedback vs Haptic Communication, Interactive Media Art, Human Centered Design, Human-Computer Interaction(HCI)

What is the meaning and value of senses in
perceiving myself and the world?

Phenomenology, Tactile Modernity, Data Feminism, Cognitive Science,

What is the meaning and value of senses in perceiving myself and the world?

Phenomenology, Tactile Modernity, Data Feminism, Cognitive Science,

Are we heading toward a Crisis of Human Existence?

Or can digital spaces, through existential immersion, engage with the Angst at the heart of our being and open new pathways for understanding ourselves?

This first prototype video captures how the presence of an object is revealed in space the moment my body comes into contact with it.

Visualizing
the moment of touch

Visualizing
the moment of touch

AMASS_In Progress Show

AMASS_In Progress Show

AMASS_In Progress Show

AMASS_In Progress Show

AMASS_In Progress Show

AMASS_In Progress Show

Above all, I realized that touch could be a key to questioning my own existence between the physical and the virtual. This insight led me to move beyond interaction with a single object and begin developing the next prototype, one that expands the scope into spatial experiences.

Above all, I realized that touch could be a key to questioning my own existence between the physical and the virtual. This insight led me to move beyond interaction with a single object and begin developing the next prototype, one that expands the scope into spatial experiences.

Iterations

Iterations

Iterations

Version 1_Building Pipeline

Version 1_Building Pipeline

Version 2_Visual Aesthetics

Version 2_Visual Aesthetics

Version 3_Narrative

Version 3_Narrative

  • Make the digital twin interactable

  • Evolved from scattered points to spatial effects

  • Choose Quest 3 after comparing with Vision Pro

  • Shift from Shader Graph to VFX

  • Design storyboards to visualize the narrative

  • Write narrations to shape conceptual framing